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When some one says "secret recipe of 11 herbs & spices" my mind doesn't immediately jump to MSG as an herb or spice. Then to see that it is the primary ingredient definitely jumps out to me. Does it not to you?

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It's in the same category as salt, which I'd kinda expect to be in the 11-things "secret recipe", but which isn't a herb or spice.

Call it celery powder then if it makes you feel better

Isn't celery powder a 'natural' source of nitrates? I didn't think of it as an analog to MSG.

Celery powder isn't MSG?

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