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Why not? What else would you call them?

We'd call them TV stations.

I mean, we call social media companies social media companies despite them being ad funded.

We call newspapers newspapers despite them being ad funded.

We call sports teams sports teams despite them being ad funded.

And we have also learned to use taxonomies and hierarchies and sets. Therefore the intersection between the set tv stations and the set ad companies is the set ad-funded tv stations. Ad-funded tv stations are a subcategory of the larger ad companies category.

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