What happened to blogs
mpmisko.github.io
mpmisko.github.io
The author's SEO diagnosis is correct: the bulk of HN traffic is blogs, but they are almost never on the first page of Google results for the relevant terms. Still, they're there. They're also propping up LLM training datasets - high-quality content regurgitated without attribution whenever you ask ChatGPT a niche question.
But then, this is more or less a product of our behaviors and preferences. We bemoan the loss of blogs, but what have we done to support or promote old-school content creators? And how often do we reward memes and clickbait?
Why do so many data sci/ML engineers use medium? It’s the biggest piece of shit blog platform on the face of the earth.
They built a closed ecosystem on the back of a fundamentally open form of content.
Blogs cost a large deal of time and effort. The reward used to be a decent amount of traction. These views, engagement created motivation and also would inspire others to hop on.
Since things were new, attention was more distributed, even if some blogs recieved a lot of views. It wasn't so overwhelming like today, where the top recieved virtually everything.
Because of this attention economy, now there's so many other things to do. Both for the blog writer and potential readers. With the little time people have, they'd rather be reading pgs blog like some random smuck like myself. This isn't only for blogs, it's also true of movies, people would rather watch the big ones than small or mid movies.
To write a blog, to spend so much time and effort. To pour one's soul out and have ZERO reads is brutal. Yet, a tiktok of someone farting will gain infinitely more attention than the blog article. Its not very motivatial to continue in this climate.
More people will be moderately engaged in mass market content. But small creators can get more specific and get much deeper engagement because they’re not watering things down for the lowest common denominator.
You absolutely need to water things down or you won't have an audience.
As a search engine, it's not the best. A search for "dogs" has Stack Exchange forums, Wikiquote, Wikisource, someone's GeoCities website on dog trivia, and RationalWiki as the top five results. But I don't think I'd ever have known about small websites like caps.wiki (top five for "technology"), or a website called "blogs of war" (the top link for both Moldova and AI), and so on.
2. Platforms. Because of SEO, Google, and the corporate takeover of the internet, the quality of available blogging platforms for most people have declined. Blogger died, Wordpress's new interface is horrible (although the self-hosted one is good for blogging).
3. Social media. Social media exists because technology has isolated us and it provides a superficial substitute to socialization that blogs did not provide. The lack of genuine human connections amongst most people has been exacerbated due to technology and the internet and social media, as horrible as it is, has become the only possible replacement
4. The internet no longer exists to share ideas. Although it can and is used for that purpose, the pathological nature of human interaction and loneliness as discussed in #3 means that most content creation these days is actually about creating platforms for people to talk about themselves. In other words, people on the internet only want to talk about themselves, rather than share ideas which is more in line with blogs.
I’m gonna add a bunch of resources:
- https://ooh.directory/ more than 2000 blogs listed here and organized in categories
- https://kagi.com/smallweb allows you to jump from one page to the next all from a big list of small independent sites that are almost all blogs. Raw sources are available on GitHub https://github.com/kagisearch/smallweb
- https://peopleandblogs.com/ I’m personally maintaining this project where once a week I feature a person with a blog
But, Hacker News is really good for finding interesting blogs too.
e.g.
I wonder if this helped prop up mailing lists as an alternative which in some ways is better than blogs (gives you information on how to contact your regular readers) but also if it is literally ONLY email kills discoverability of old content.
* Intuitively, I would argue that RSS and reader were a tiny minority for blog traffic gen. Because both were used mostly by -nerds like me- tech-inclined minority. Blogs in their heyday were way bigger than just the tech bubble.
* I would probably bet on search referrals declining. Which, over decades of professional SEO chipping away at the top keywords and the long tail, having amassed the knowledge and direct monetary motivation to displace non-SEO-professional bloggers (or most everyone else, really). So the article kind of checks out for me.
* Twitter (to me at least) always looked like a dump and a direct opposite of a thoughtful blog post, I wouldn't be surprised if it's abhorred both by bloggers and their readers. But what do i know.
* A bunch of people who really enjoy creating content probably also moved on to Youtube where it's probably easier to make money/promote your content than the present-day blogs.
<https://gs.statcounter.com/browser-market-share>
Google's interests are pretty evident and self-serving: RSS short-circuits both the browser (you can use an RSS reader) and Google's search engine. Both directly reduce advertising exposure.
Firefox killed default RSS features in 2018 "because they're hardly used and would take too much effort to modernise":
<https://www.zdnet.com/article/end-nears-for-rss-firefox-64-t...>
Browser extensions can still be used to read RSS feeds.
Sites like Reddit also killed it. People would rather subscribe to topics (subreddits) than individual blogs.
https://github.com/rumca-js/Internet-Places-Database
The question is how do you find interesting blog in 4000 of blogs?
Some blogs are not tagged, but they are also easily found by searching 'personal site' or 'personal website' or 'personal blog'.
The blogs exist, but google has no monetary incentive to show them to you, when it can show you content farms with ads.
Google is (IMHO rightfully) giving the former a good position because it's a useful resource. However I don't think that the latter ranks at all for how-to-fix-specific-issue queries. At least, I never find other people's blogs when I look up my issues.
Google straight up stopped indexing and surfacing small personal websites. Marginalia searches highlight just how much is missing. An entire segment of the online world is as good as cut off. The most notable absentees are all the forums and the answers they contain. It's just reddit now.
I guess the only way to know about a quality blog now is being an old timer who knows the blog address from memory and grew along the blog writer. Plus fingers crossed that the blog writer didn't abandon it or realized raw, unfiltered content doesn't put a bread on the table but "10 Ways to Boost Your Productivity" does.
An example of old timer, in Romanian. Content is so good that corporate VPN refuses to allow access due to "sensitive or offensive content". Yeah, not your usual "How to Retire Early in Six Steps": https://www.piticigratis.com/
One of the latest posts is about the "pride" march in Bucharest which somehow became a pro-Palestine exhibition. Not only supporting terrorism but completely irrationally, supporting a bunch of people who would behead and defenestrate the very "proud" people so heartwarmingly supporting them.
Of the consistent crowd that frequents Hacker News, I'm sure at least a few know about such blogs. I wouldn't mind finding about them even in national languages other than English. For German, French and Italian I can mostly read them directly, for the others' there's Google Translate.
> Remember when blogs were raw, unfiltered windows into someone’s mind?
what actually comes to mind are the blogs that were, in essence, public diaries written by entirely ordinary people. These weren't topic-focused tech blogs about running a startup or hacking with Python, but were, well, diaries; and some of them were fascinating insights into how people lived their lives, warts and all. Blogger hosted a lot of these blogs at one time (and likely still does, since somehow this is a project Google has yet to ship to its graveyard), and the header of the base template most people used had a button you could click on to send you on to another random blog.
Unlike the topical blogs, these diary blogs essentially no longer exist. I suspect that one major reason for their demise -- other than the fact that the world has moved on, as it does -- is the transition of the bulk of people's computing from desktops/laptops to phones. It's just too difficult to put out long-form text of any sort on a mobile device.
They don’t have to be. I’ve started compiling blogs I like into a huge RSS feed. It’s like a Twitter feed but theres no algorithm trying to bait me into engagement. If I’m no longer interested, I just unsubscribe.
https://www.youtube.com/feeds/videos.xml?channel_id=UC2wdo5v...
is an RSS feed for Cutting Edge Engineering (Capital E mechanical enginering | machinist not software development).
The people you are telling to write like a human are not blogging. This is known as barking up the wrong tree.
blog != blog
Blogs "died" because decentralization is inefficient, even though decentralization has some nice properties. (And blogs aren't dead, they still exist. Just with very little traffic and engagement, relatively speaking)
There's no really more blogs than ever either. There's a lot of content masquerading under the blog label trying to appear like organic grass roots content but it's really just content marketing astroturf. The web is lousy with SEO spam "blogs" with thousands of words whose only real purpose is to get you to see ads run on the site. There's a whole industries of assholes that write completely disingenuous content, as in completely fictional reviews/reports, using SEO spam to get eyes on advertisements or clicks on affiliate links.
Google does nothing about obvious SEO spam because they make money off of it. Since "everyone" uses Google all they see for any search is SEO spam content which has a decent chance of being entirely fictional. Just because a spammer uses WordPress doesn't mean their ad copy is a blog.
[0] https://www.statista.com/chart/7699/lp-sales-in-the-united-s...
On the problem of critical information existing inside the dishonest systems and companies who have an interest in distortion I previously wrote:
"With opportunities to fix our digital world from /within/ the system
vanishing, book publishing remains a bastion of open intelligence.
What you hold in your hands (or have as a non-DRM file) may soon be
one of the few remaining means to circulate critical opinions that
would quickly be censored online."
That's why I still write books intended to be printed and read as
real-world paper objects. I don't think it's paranoid or over-stating
things to say there's more to the "disappearance" of blogs than SEO
and the old being buried by the new. There are understandable reasons
why Google, Facebook and other surveillance rackets - giant social
engineering scams at enormous scale - want to suppress authentic
speech. Burying it in a tide of noise may be tactical, not some
unfortunate side effect.Blog was, is, the easiest way to showcase your skills and capabilities.
I'm unable to count how many times total strangers suddenly contacted me and proposes collaboration, projects, job, etc
That's why after 23 years, I'm still blogging.