It's serving two purposes here:
1) Providing us with a correct "guess" of what the next node is. 2) Ensuring that in all cases we're running from the L1 cache.
In real world code, you'd be correct -- getting things to run out of L1/L2 is the most important attribute. This is specifically about a micro-optimization that allows you to beat the obvious code even when running completely from cache!
The memory layout isn't changing in the faster versions, and there are no additional cache misses. It's easy to convince yourself that the only difference between the naive linked list and assuming linear layout is the extra pointer load - but TFA shows this is false! The execution pipeline incurs extra costs, and you can influence it.