I find it interesting that in your typical BigCo breach, they are at pains to point out that credit card details were not stolen. I infer from this that something about credit cards, and how they are secured, has real teeth and BigCo's lawyers are trying to stop them biting. Is this PCI-DSS? Maybe someone can comment.
As far as this breach goes, I think it just confirms my gut feel that Snowflake are heading to the wood chipper.