This is partly the fault of the user (yes, there is a dialog that says what exactly is going to happen, so the ignorance is there no matter how much you think the user is clueless) and mostly the fault of Facebook partners. Facebook partners and web companies with close relationships with Facebook get access to the Open Graph actions first (Spotify was in this group).

Thus, less experienced developers and lesser known companies follow the path these companies take and believe that this is how the Open Graph should be. There are many questions on Stack Overflow or the Facebook developers group from people inexperienced asking how to make articles automatically read when users arrive at their site (the news.read action).