Apple settles EU case by opening its iPhone payment system to rivals

I welcome the future where every card issuer drops support for Apple Pay and makes me use their garbage app instead. As much as it's fun to dunk on Apple this is one is actually not going to be good for end-users. You can still only have one default wallet and every company is going to be clamoring to be the one.

> If companies use their own apps for tap-and-go payments, they would get “full visibility” of their customers’ transactions, said Ben Wood, chief analyst at CCS Insight. That data would allow them to “build brand loyalty and trust and offer more personalized services, rewards and promotions directly to the user”, he said.

I sincerely hope this is the worse before it gets better and we'll actually get mandated transaction privacy across every provider instead of relying on Apple but I doubt it.

A few questions come to mind:

- does apple just share "full visibility", or remove itself completely from the transaction?

- can customers still use apple for payment or can an app require their own payment system?