I feel like I can't trust anything it says. Mostly I use it to parse things I don't understand and then do my own verification that it's correct.
All that to say, from my perspective, they're losing some small amount of ground. The other side is that the big corps that run them don't want their golden gooses to be cooked. So they keep pushing them and shoving them into everything unnecessarily and we just have to eat it.
So I think it's a perception thing. The corps want us to think it's super useful so it continues to give them record profits. While the rest of us are slowly waking up to how useless they are if they will confidently tell us incorrect answers and are moving away from it.
So you may just be seeing sleezy marketing at work here.