The very thing that makes it so powerful and efficient is also the thing that make it uncopiable, because sensitivity to tiny physical differences in the devices inevitably gets encoded into the model during training.
It seems intuitive this is an unavoidable, fundamental problem. Maybe that scares away big tech, but I quite like the idea of having invaluable, non-transferable, irreplaceable little devices. Not so easily deprecated by technological advances, flying in the face of consumerism, getting better with age, making people want to hold onto things.