Google Outsells, but Apple Cultivates Loyalty of App Developers
nytimes.com
nytimes.com
Only to top it all off with a paragraph on one developers tough love relationship with Apples "hands-on approach to approving software" (read: anticompetitive, arbitrariness).
The only way to find apps is the top-selling charts. Which means there is extremely strong downward pressure on pricing(since the charts are sorted by volume not gross), and any app which is not mass-market and cheap enough to hit the charts is going to have trouble.
There is no way to demo apps, seriously what the fuck.
The market is essentially a free-for-all, apple does a little bit of quality control, but essentially you have no idea what to expect when you download an app.
Apple is extremely restrictive and ambiguous about the types of apps it allows, if something is borderline it's not worth developing because apple could reject you depending on what kind of mood the reviewers are in.
If apple is serious about selling app's it needs to be more proactive and do things like a publisher would.
Take notes from Steam: -Much more and better curation -Much better communication with developers -Sanity in pricing -Sales/bundles and assistance with marketing -More exposure and ways to discover niche apps
I don't know what surveys the authors are referring to, as they don't list sources, but I doubt multiple surveys are needed to deduce mobile developers are interested in the iPhone.