Does Apple's use of famous stars in ads show weakness?

Of course it doesn't show weakness. It MAY show that there are some internal cultural changes going on at Apple, but I'm not even convinced of that. Let us not forget the "Think Different" campaign from the late 90s, which featured famous people from Frank Sinatra to Pablo Picasso.

No. They've used celebrities in ads before and they even released a 'U2' iPod. They were just trying something different.

How soon we forget... http://www.youtube.com/watch?v=dQmK1CnwOUI

I'm trying to imagine a demographic that exclaims: "I love that John Malkovich guy. Wait, what's this... sear-ee?"

No. -Betteridge

They did it for the iPod, why not its replacement.

I swear I am going to write a rumor / stupid article bot for Apple news and make a fortune on link bait. If you see the "by protomyth" then you know I actually did it.

Apple rumor Markov chains. Oh, that would be hilarious.

I knew the law, but didn't know Betteridge is "a technology journalist who primarily covers topics relating to Apple/Mac." How apropos.

http://en.wikipedia.org/wiki/Betteridges_Law_of_Headlines