Ok, but the author referred specifically to "Creators", which usually means the minority of users who post things other than text.

If you read more of the author's post:

> We are a webcomic duo that has been creating original comics since 2011 and sharing them on various platforms on the web

> Any business model that does not acknowledge this and does not seek proper compensation for artists is not of interest to us.

My point is, while I agree with their sentiment, I believe they are mistaken that artists are the core driver of social media growth. (And by their assertion, the reason people use social media.)