While dm might hope you buy other stuff from them you definitely don't have to. If you are suggesting that their print service is a loss leader then please show some evidence backing that up.
Anyway, the 10c/page (A4 b/w) is still a good estimate, at least when I looked pre-pandemic (it might've increased slightly to 12 or 15c by now). A lot of cities, especially those with a University, have dedicated small "Copyshops" where you can walk in and get your 100+ pages thesis printed and bound within 20min. So the prices and service are aimed mostly at Students. It's true colored pages are significantly more expensive than b/w, but overall that's still cheaper.
And why does that matter? If there is a shop (idc how it's called) that lets me print for 10c then I chose that.
> Though already colored pages cost 55 cents.
The GP was about documents that you may have to send in / bring physically. I've never seen such institutions demanding the forms being printed on premium paper in color.