Remember when Verizon was caught "super cookie"ing all their subscribers http requests?
What did verizon do? moved the super cookie shenanigans under their subsidiary AOL. Then when AOL got a slap on the wrist too, what verizon did? bought Yahoo and moved the shenanigans there. ...When those tactics where not technically possible anymore it sold all ad subsidiaries for the purchase price.
I call that «Regulatory Condoms». It works fine for enforcement that gives warnings before fines.