Somewhere in the HP hierarchy reality is removed. I feel like at least one of the lower level people saw this coming. Somewhere in the management layers this became a good idea, an idea completely removed from reality.
The only logic that makes sense is that you have a segment of users that doesn't need to print much, so rather than doing a large upfront purchase, they basically rent a printer, but where is the break even for HP, where is the break even for the customer? When you cancel your subscription does the printer then go back to HP for refurbishment so that another customer can rent it? I doubt it, it becomes e-waste.
The article even says: "To provide our customers with an exceptional printing experience in all office environments, we will no longer offer LaserJet series products with HP+. " So the HP+ didn't provide exceptional printing experiences? I could understand the reasoning that "Some customers purchased an HP product that would not work in their environment, so we're now more clearly communicating the limitations of HP+", but no, they are cancelling it entirely, so it's not about those office environments where always online didn't work. This is an entirely predictably failure of a product, except HP management wasn't smart enough to realise it, because they f-ing priorities are not their customers.