As in, they're finally getting into a sub-$30K range.
Meanwhile, I'm going to drive my 2010 Honda Fit (that I bought for $5K in 2017) practically forever.
I'm making 6 figures as a software engineer, as does my wife. We have no kids.
I have no idea who are these people buying new cars, or who are all these people for whom $30K is "cheap". I can pay that out of pocket, but unless held at gunpoint, I won't.
There are many ways to make EVs marketable, but the key is make them goddamn cheap FFS.
And the answer to that is infrastructure, not technology.
We could make $5K glorified golf carts street-legal, and not requiring a license. For many people, that's enough for their grocery store runs / work / school commute.
Oh, they won't fare well in a collision with F-150? Then maybe we can remove those from the streets outside specific delivery and maintenance hours, and impose a lower speed limit for heavier cars.
That's before we get to the dangerous idea that we could charge the EV's as they go if we put wires into our streets... And perhaps add electronic signaling to make self-driving an easier problem to solve.. Maybe even a guiding rail (or two) to define lanes instead of paint that the weather can strip away...
And if I may dream, this would enable us to replace tyres for traction with higer-efficiency rolling stock, and even link up cars going in the same direction on regular routes to reduce drag (and traffic).
If only! I've lost all hope.
Even thinking about it is tramatizing.