> Asking if a person or a company is good or bad isn't a question that can ever have a well-defined answer: the answers we give are rounded according to our own values.
Counterexample:
Was Hitler bad?
Counterexample:
Was Hitler bad?
I don't think it's useful to say "Hitler was bad." Hitler did a lot of specific evil acts that are more useful to analyze. If anything, it's counterproductive to say "Hitler was bad," because lots of people do bad things and then say "well, at least I'm not Hitler."