I have to believe the reason the likes of ticket master isn't fixing this is because they are selling/auctioning/reserving some percentage of tickets to scalpers or "3rd party sellers".
Requiring ID is such an obvious solution that I have to believe these convoluted approaches are only there so the secondary market can exist and so ticket master can wash their hands when prices get out of control on that market.
But I mean, obviously, any kind of system like this strikes me as the same sort of thing as DRM. That you can somehow protect the message from the person you're sharing the message to. How can you avoid reselling if you don't verify the original purchaser? It just seemes ridiculous on its face.
We check IDs for flights because airline yield management demands that there be no resale, or business travelers would be traveling on leisure fares.
Sorry, what? Surely business travelers pay more just by virtue of traveling by business class? Or, if travel through business portals was consistently significantly more expensive than just buying the ticket directly on the airline's website, businesses would just start buying tickets directly from the airline's website?
Is there something about how ticket fares are calculated and paid that I don't understand?
Airlines use a fair number of techniques to price discriminate between leisure and business passengers.
Consider an example where we have a business traveler "Bob" and a leisure traveler "Larry". Bob needs to get to LAX tomorrow to put out a fire at a client site. Larry has a trip booked to LAX tomorrow, but can't go because he's sick. Larry has paid $500 for the trip 3 weeks ago.
Today: Larry cancels his trip, and maybe, if he's lucky, gets an airline credit for the original price of the trip that expires in a year and which may be hard to use for his next trip. When he cancels, a seat opens up on the plane, and the airline sells it to Bob for $1200.
If resale was permitted: Larry auctions off his ticket at an airline ticket reseller. He gets $700 from Bob. So if resale was permitted, Bob's business saves $500, and Larry makes $200, and the airline looses $1200-$1700. You can see why they hate resale.
Likewise, there are plenty of non-business flights booked last-minute like that, too - like, as a personal example, needing to book a same-night flight to help a family member drive cross-country with her kids and personal belongings so she could get out of a dangerous personal situation.
All this being to say: if price differentiation between in-advance v. last-minute bookings is actually intended to make business travel cost more than leisure travel, I'm thoroughly skeptical of that intent being fulfilled in practice. Seems more likely that it's simply a matter of things costing more when they're more scarce (as seats on an airplane would become as it gets closer and closer to the departure time), and that just so happens to impact business travelers more than leisure travelers.
Back in the old days, sales like this were common. No ID checks, non-passengers allowed through security, and the classified ads in newspapers would say “round-trip coach ticket May 8-12 JFK to SFO, male name, call 212-555-1234”. So you met them, got your paper ticket, got a boarding pass at the counter or the gate, and flew.
Don't they already do that anyway? Every time I've gotten on a plane for work purposes, there was no differentiation between "business traveler" v. "leisure traveler" as far as the ticket purchasing process was concerned. Hell, in the most recent case it was even with my own credit card (for which I submitted an expense report to be reimbursed) - so for all the airline knew, I was just taking a week-long vacation to Colorado Springs (in that case) instead of being there for work.
If you could buy someone else's ticket on the secondary market, then you could do a split ticket thing where you both stay Saturday night but neither of you actually do.
Everyone should change their name to Pat Smith and end this scam once and for all.
I recently flew from the US to Europe and returning on Thursday or Friday was twice the price of flying home on Saturday or Sunday - the weekend return options actually showed up as free during booking.
That requires the admitter device to send the challenge back to HQ, but that shouldn't really be much of a challenge. Tickets then become linked to the user's account (perhaps you allow transfer).
This is effectively what Disney does with their ticketing system, along with at the gate them taking a picture of you so they can confirm "Yes, so and so looks like the photo".
But yeah, all of this is ridiculous on its face as the cheaper and easier solution is ticket plus ID. If you are worried about flow have signs up before check in that say "be sure to have your ID ready before you get to the counter".
The ticketmaster solutions are just bad/half assed.
That is to say, if ticketmater had just done TOPS like the article points out, you'd not need the headache they've created with needing a live internet connection to load your ticket.
Any solution that increases capital or operating expenditures for them or the venues (half of whom they own, if I remember correctly?) is a non-starter if it doesn't generate some increase in revenue.
They will not do anything they don't have to do if it means any impact to their bottom line whatsoever.
We see it as "pennies per transaction."
They see it as "we sell 500M tickets per year so five cents per transaction is $25M/year in lost net."
> These rotating barcodes on the other hand are far from perfect. I experienced this first-hand last year when I attended another very popular concert where they used a similar rotating-QR-code-ticket system. Numerous people including myself and my friends were floundering at the entry gate citing a bevy of broken barcode problems. ...
> The venue was so crowded that cell-towers and WiFi were overloaded. Internet access was spottier than a Dalmatian with chickenpox.
That is impact to their bottom line. They have admittees waiting at the gate blocking other people from getting in cutting into their concession sales.
If they'd used a bog standard TOPS system (like the op suggests) that would not be an issue at all. But instead because they have the dumb system where you reach out to the ticket master servers to get your code, they've created their own nightmare.
That's a different system. The article makes it clear that the Ticketmaster system works offline if you have opened it on the mobile app. Which they don't want to install.
I never asked for this BTW, would rather have a paper ticket.
A ticket scalper cannot know the names of the people that will later purchase his tickets. So connecting each ticket to a name prevents scalpers.
But they in turn greatly degraded the flow of traffic by forcing the use of a proprietary always-online app which fails to load when your cellular connection is less-than-ideal. Verifying a photo ID would probably be faster.
They will instead ask "well why isn't the connection good at the concert? What can we do to fix that?" (ie. "we don't have to change when we can make you change")
It IS true that if you don't have to verify the ID of the ticket holder then admissions will go much faster. So long as they can make that plausible sales pitch, they can use it as justification for whatever byzantine DRM system they can dream up.