I still remember the day that AT&T came out and discounted all Fire phones to 99 cents on a zero-term contract for postpaid customers.
The phone had only been out for a few weeks at the point, the sales and return numbers must have been awful.
AT&T tried really hard to push that product like they did with the Nokia Lumias, but with specs worse than a Samsung Galaxy S3, a crummy app store, ancient Android, and going head to head against the Galaxy S4 with a 1366 by potato screen it was a fools errand to launch that product.