> "Within a week of actual research, we just threw out the term information literacy," says Yasmin Green, Jigsaw's CEO. Gen Zers, it turns out, are "not on a linear journey to evaluate the veracity of anything." Instead, they're engaged in what the researchers call "information sensibility" — a "socially informed" practice that relies on "folk heuristics of credibility." In other words, Gen Zers know the difference between rock-solid news and AI-generated memes. They just don't care.
Learning has an evolutionary structure, so the "organic" quality of how they've learned to evaluate information matches up.
But now this means there's a real incentive to start fabricating comments with AI to start "capturing" Gen Z in the wild.