The headline figure does “not include raw materials such as leather,” nor core costs like distribution, R&D, retail and marketing.
(That a “luxury” brand can be made by abused workers is a separate farce.)
These brands exist to separate the 100k-200k household income demographic from their disposable income, and maybe some other demographics from money they didn't really have in the first place.
Most people who have money and manage to hold on to it have more sense than buying an overpriced low-quality bag that telegraphs they're a sucker.
- Juvenile any-excuse-to-say-I'm-betterism
- Convenient stupidity
- Willful ignorance
- Gloating that they're in the 0.1%, and need not care what is done to the bottom 99% in the name of catering to their petty wishes
(But I'll admit that, if enough of their social circle has such "luxuries", then they're stuck in a "I am in Rome, so ..." situation.)