Edit: another thing that you get with Zebra/Honeywell is that these printers do not use proprietary media and transfer ribbons (if you go with TTR model, which I would recommend) and you can source the consumables anywhere you want as long as it will mechanically fit. We even use Zebra printer with Epson-branded continuous DT uncut label media to print a beer tap-list. Along that path we even found what can be hardware bug in the printer: apparently you cannot get the print head to overheat, as the power supply will go into thermal shutdown well before that, but in all fairness the thing was not designed to print half a meter long mostly black “labels”.
The Zebra LP2844 is a workhorse 4x6 label printer.
Zebra took the design and sells it as the "all new" ZP888 in China and other foreign markets at stupidly low costs. There are Alibaba sellers that will help you snag one back into the US for around $150-200 instead of the massive cost of Zebra's US products ;)