> SUPERIOR PRODUCTS LOSE TO SUPERIOR DISTRIBUTION LOCK-INS & GTM.

This takeaway was a little odd to me in the context of 2008. I had been an AMD stalwart in my PCs since about 2000 (Athlon Thunderbird), but IIRC in 2008 Intel had the better processor. Better single core performance, better performance/watt, and I think AMD processors tended to have stability issues around this time. I remember I built a PC in 2009 with a Core processor for these reasons.

Obviously this is a niche market (gaming PC) perspective. But I don't think it was so clear cut.