Context of our language matters. I wouldn't call my engineering manager technical in my software company just because he is really good at sewing. When program managers are called PM or TPM, there is a reason and function to it.
Also felt weirdly sexist tones in the article, if men do it it's making but if women do it is not technical? Who is saying this? Where is the straw man coming from? Non technological skills are definitely called technical in every field from film making, arts, painting, music construction, cooking, wood working, metallurgy, industrial production etc. Is the article based on solely on opinion of few ignorant people?
It goes both ways. No one is denying that things like sewing, crocheting, hell even putting on makeup takes skill and practice. People similarly are ignorant of "technical" skills too. I have been asked so many times about what is so special about typing colorful text in a window all day. Or why I can't hack their ex's facebook.