They aren't gunning for Chromebook deployments...these are currently in business laptop models and AMD may have already beaten them in all fronts on some of these per dollar other than ultralight and video playback duration. Lenovo has a A model that can do 16 hours and light gaming. more importantly it runs x86 apps full speed.
I agree these likely will take over the sub $1000 market if given the chance but they are shooting at $1500-2000