This is a way to show off someone's mathematical work to a non-mathematical audience and to promote the college. Would you prefer "Our scientists wrote a paper about some math they did called 'An Improved Calendar Ring Hole-Count for the Antikythera Mechanism'", you should read it." ?

That doesn't seem as likely to grab the attention of people who watched Indiana Jones and the Dial of Destiny.

The antikythera mechanism is a (bad) predictor of planetary locations. People have recreated it in its entirety using legos. There isn't much mystery about what it does.

However, a new high resolution X-ray of the device inspired some scientists to do some neat math on it. I read the paper, it's good work. I'd love to a chance to get an article published about one of my papers, even more if regular people had even the slightest chance to understand it.