April Fools prank turns into genius marketing by these two entrepreneurs

Did they do a "I'm quitting YouTube", or is there anything more to this genius idea. What is this site anyway? It seems like they post song reviews for money? https://www.onthesceneny.com/submit-your-post-here/

Ironically I had to use AI to get to the point. It reads like a recipe with a long-winded introduction/story.

This is the AI generated (CoPilot ChatGPT 4) Tldr; :

- *April Fools’ Marketing Stunt*: - Planned a fake company sale announcement as an April Fools’ joke. - Generated significant buzz and reconnected with many contacts. - Ultimately revealed the joke, gaining positive feedback.

Here’s the full AI generated summary in bullet points:

- *Founders and Background*: - Ilias Anwar and Johannes Naylor, founders of Tapped Ai. - Ilias ran TCC Entertainment; Johannes ran hackathons and a tech startup. - Met through a podcast interview after college.

- *Initial Collaboration*: - Discussed issues in the music industry. - Decided to stay connected and explore startup ideas.

- *Startup Evolution*: - Explored various ideas: badge verification, LinkedIn-style platform, Ai record label. - Gained significant online traction but realized ChatGPT could outperform their tools.

- *Antler Program*: - Accepted into the Antler Residency program in Austin, Texas. - Moved to Austin, worked long hours due to poor hotel wifi. - Realized they needed to pivot from Ai record label.

- *Mentorship and Pivot*: - Spoke with mentors and attended New York Tech Week. - Decided to focus on live music data analytics. - Launched a matchmaking service for performers and venues.

- *April Fools’ Marketing Stunt*: - Planned a fake company sale announcement as an April Fools’ joke. - Generated significant buzz and reconnected with many contacts. - Ultimately revealed the joke, gaining positive feedback.

- *Current Focus*: - Shifted to a live music data analytics company. - Continued to innovate and adapt their business model.

Astroturfing. Flag