Elemind's headband suppresses alpha waves for better sleep

I struggle with sleep and I was excited by this—until I saw it requires a subscription.

I’ll pass, thanks.

article says it’s optional

> Preorders at $349 start today for beta units, and Elemind expects to start general sales later this year. The company will offer customers an optional membership at $7 to $13 monthly that will allow cloud storage of sleep data and access to new apps as they are released.

It's an electronic shusher. When unwanted brain waves are detected, a sound is produced and sent via bone conducting earphones. Similar to how you would prod your partner when they snore too loudly.

I'd bet a simple loudspeaker with pink noise wouldn't fare worse (as in: that's basically what is helping here, too).

biomimicry inspired by jigglypuff

Am I misremembering, or was Ubeam, the founder’s previous start up, not sort of a legendary disaster/borderline fraud?