If the dead internet theory isn't already true, it is going to be soon.
Such "personalized" cold outreach is seen as the next holy grail by marketers and will be a common sight on LinkedIn, Twitter, Email etc, soon.
There will likely be rewards at first. An uptick in response rates as most of the market won't recognize emails are AI generated. But because it's trivial to send AI personalized emails at massive scale, your email inbox will become entirely useless.
10 signups / 970 emails sent
information coming over unqualified electronic channels is not trustworthy anymore
Cold outreach is dead and word-of-mouth is the most effective marketing method
There is way too much corporate worship despite the platform's users generally priding themselves on being enlightened and smarter than the rest.
Anyway, I assume that the reason they are dismantling the skills system (and their verification quizzes) and moving things into personal “projects” is because it’s too easy for marketers to skip the LinkedIn tools if it remained the way it was. Now, however, with Microsoft own LLMs trundling through our data, they’re going to maintain their monopoly on easy access to professionals that meet certain requirements.
I guess it could also be because those skill quizzes had their answers readily available all over the interwebs.
Now, in the post-LLM age, it doesn't sound like a joke anymore.
I’d prefer sales people keep their jobs. Having had the misfortune of being seated next to the telemarketing team in an investment bank for half a year… however… Let’s just say that I’m not sure you would even know if it was a person or a bot. They’re not even scripted or “trained” like your average telemarketer because our target audience is actually somewhat interested in what we sell, but listening to them repeat themselves over and over from their own “personal scripts”… well… they are already bots man.