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That’s all fine and good until you drop into your average European business that has no IT whatsoever except the owner’s nephew. I just don’t see any small non-technical business doing self-hosting… even things like NextCloud are infinitesimally present in that kind of market…

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I think any business where the owner/team can figure out how to host something like WordPress can also figure out how to throw a Docker app in one of the many providers that just auto-deploy Docker apps, for example.

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