Paradoxically, that's why such cars are almost always high-end performance cars that are very expensive. Why? Who wants to throw money away on something Ford or Toyota could have easily made?
But an exotic car from a now-defunct manufacturer? That has collector value.
That's what made the Tesla Roadster so special. It was a first-of-its-kind vehicle that delivered exceptional performance numbers.
Those are the kinds of vehicles you need to make to fund the operations needed to grow into the mass markets. Maybe the FIA Electric GT Championship, which starts in 2026, will help? Auto racing is how many of the ICE manufacturers got the funding they needed to expand their markets.