What sort of person is buying this? Do they give away the mattress for some really cheap price initially?
But yeah part of it is like, it's really weird. If you asked me how much consistently better sleep would be worth, the answer is how much do you want?
But phrase that as "Bed as a service" and my reflex is "you're kidding, righr?"
After all, it is just a couple of pumps, a heat pump and/or a resistance and some sensors.
Get to bed early, sleep cool, don't use an alarm? (also don't work shifts)
You forgot 'don't be poor'