A strange sentiment. Do you think in general people can’t like ‘bitter’ flavors?
Bitterness is very loosely defined in general - we know what ‘sweet’ and ‘salt’ are; bitterness is sometimes associated with some sort of acidity, but a lot of people seem to just describe things that have strong flavor but lack sweetness as ‘bitter’. Lemon, chocolate, kale, and red wine are all sometimes described as ‘bitter’ and they have virtually no common flavor compounds.
It’s definitely possible to like the taste of coffee. My evidence for this is that when I drink coffee that tastes bad, I don’t like it as much.