* How frequently the advertising device is sending out a beacon (for WiFi the typical beacon is every 100ms which should be similar for BT but it’s been a while since I worked on either)
* there may be multiple advertising channels (I think BT smartly picked 1 or a very small number but annoyingly WiFi didn’t restrict the channel the beacon could be sent on which is a disaster for 5ghz since there’s so many - not sure if they fixed it in 6ghz)
* for back compat, the beacon is sent at the slowest speed of the protocol as is the handshake. So for example your 600mbps WiFi channel actually beacons and does the handshake at 10mbps (or whatever the negotiation speed is specified to be) because you need to start at the minimum speed to negotiate the higher speed while retaining back compat. Similar thing happens with USB3.0 which does a USB1 initial handshake.
* noise in the environment can cause PHY retransmissions to be needed.
So basically PHY handshaking to determine what capability exists on both sides to know which PHY protocol to talk to each other.