Ask HN: Founders, how do you track your core SaaS metrics?

3 pointsmmckelvy1 comment

By core SaaS metrics, I mean metrics across product usage (daily active users, clicks), sales and marketing (pipeline, churn), and finance (ARR, LTV, CAC).

Do you use individual tools to track each of those metrics or do you bring all the data together in a central database and track things from there?

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Alistair Croll wrote a few books about that.

- Lean Analytics

- Complete Web Monitoring

In Lean Analytics, the "Part Two" is titled "Finding the Right Metrics for Right Now" where the author delves into analytics frameworks, then breaks it down by what kind of business you're in (models: e-commerce, SaaS, free mobile app, media site, etc...) and what stage you're in (empathy, stickiness, virality, revenue, and scale) and then how to drive these metrics.

In "Complet Web Monitoring", the author may have more answers to your question (nuts and bolts, implementation), as you may already be aware of your core metrics.

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