Ask HN: How much did Louis C.K. spend on his site?

I thought this was an exorbitant amount for a simple website, granted this was the first site of this kind and I'm sure they wanted to get it right.

For any who are interested, I am working on a project to enable other artists to create a similar page to publish and sell their film with a simple website builder for this specific use case. I launched the first version this weekend, you can check it out here: http://filmsquire.com