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In my experience, its always higher level management that doesn't want to change, not the labor people.

Little Timmy will use whatever Thomas the Senior Manager tells him to use and those people get waaay to attached to the way they have always done things.

Timmy in marketing knows things you cannot fathom

Can’t be much since he is in marketing :P (obvious sarcasm)

Such as the taste of crayons?

it's possible to make your point without disparaging others that you feel are beneath you

No, some people should be shamed into being better.

I was shamed into using more advanced operating systems and it ended up with me having a hugely important and detailed understanding of operating system design. This has been hugely beneficial not just to me but to every person I worked with since.

I would not have elected to do this and not edged out of my comfort zone if I had not been shamed.

I was resistant to change otherwise. It is a good motivator.

Some people get abused into being better, but it's not the only way.

Shame != Abuse