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Is great to see a lot of companies releasing APIs but if even better as a developer start a project and being able to easily use external services and even integrate your app with bigger services. Imagine creating an e-commerce an integrating your catalog with stuff from macys, amazon, etc.

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I think this will end up happening - Amazon already lets you suck out it's catalogue and push affiliate sales back to it. You could likely build very sophisticated niche virtual retail sites if all the bricks and motar data was there also.

Interestingly in the survey the number of ecommerce APIs was actually a lot lower than we thought it would be. This might be a blip in this "generation" of APIs, or that it's simply hard to do still.

Amazon has a great vision, others are just afraid about people "stealing" their content. Probably companies need to be educated in this area

I guess the model needs to be right so everybody along the way gets paid, then people may step up.

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