I see no benefit in being pedantic. Obviously writing code that performs simple API interactions is "programming". The definition of programming is extremely broad.
It is rather clear to me that yazzku is saying that the programming required to pull of what the R1 does falls well below what Rabbit promised their customers. That this is such a bullshit design that we can infer that the entire product is a scam, because if they were serious it wouldn't be so obvious that no work into actually making a useful product.