Toys"R"Us: First Ever Brand Film Created with SORA | Hacker News Reader

Toys"R"Us: First Ever Brand Film Created with SORA

toysrus.com

8 pointsdavidbarker16 comments

Technically, it's very impressive.

Aesthetically, as a work of art - setting aside any arguments about whether something generated by AI can be considered art at all and pretending human beings made this - it's uninteresting, derivative and banal. A fever dream of mediocrity.

That said, I kind of want to see something intentionally weird done with this. Some real body horror or sci-fi. If there's any real "creative" value to be had with this technology, it's going to be making that kind of thing easier (unfortunately at the cost of working artists, IDK how to square that circle.)

But this? I see absolutely no reason why this necessitates AI. The exact same concept would literally look better done with real actors, locations and practical effects.

It’s all about costs of production A VFX team was used, but it took them probably 5% of the billable hours for this result. Plus, added “marketing points” for making a press release with the AI buzzword

I'm aware of the incentives, but eventually companies are going to have to realize that the end result still matters. Once the buzzworthiness of "AI" (which is mostly negative) wears off, all they're left with is an ad that fails at its attempt to evoke a sense of nostalgia. None of the toys in it are actual recognizable products, which would be the most important visual elements one would expect a toy ad to have.

Once the buzzworthyness of AI wears off this ad will be old news anyway: even the best quality most impactful ads are just temporary assets.

I fail to see how it’s a bad ad compared to the others. I only watch TV once a year because I’m forced to during Xmas, and it hasn’t evolved a bit in the past 20 years. People still watch TV and ads, and this one doesn’t seem so different. It’s bland like all the rest and could be as effective.

An opinion about something you admit you know almost nothing about, and care nothing about, and have had very little exposure to for the last 20 years, isn't really worth much but OK.

Enjoy your ads then I guess. When you watch ads for 4 hours in a row, it shows a bit of everything and that’s enough for me to compare and see that there have been no evolution.

This demeans both my childhood, the 7.5y I worked at a real TRU before my tech career, and the tech career too.

I lost 20 IQ points just watching that video.

Reading the comments here, I expected to see a bad "Will Smith eating spaghetti" type video, but I found it to be decent without major glitches. Yes, nothing extraordinary, but that's due to the script, not the video. Not sure that it provokes such a negative reaction just because it was made with AI.

A chunk of folks have been bullshitted into being aggressively opposed to anything, especially creative works, if there's even a hint of generative tooling. Their reaction is so overly disproportionate and irrational that many of them are calling even traditional CG imagery used in VFX work "AI", dismissively. It's like they saw witchcraft once and their brains snapped trying to cope with it.

How to not find this amazing?!

We are just a couple years of really good anime/manga "live" action movies! A Real Dragon Ball Z or One Piece movie.

Live action anime adaptations are already a thing. Most of them are terrible for reasons AI won't be able to fix.

They are terrible because they are made by human actors.

repugnant uncreative bile of slop.

I wonder why none of the haters here is at least a bit appreciative of the one-minute limit imposed by the software. I mean, c'mon, only 60 seconds, what's not to like about that?

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