It's amusing that they actually use the word guild. If the medieval guilds had their way London would still only have one bridge. The irony here is that creatives have an advantage that workers in every other industry lack. Humans value and will continue to value artisinally produced goods. Creatives will always have that in a way that 18th Century weavers and spinners did not. That appreciation also leads to the creative industries being subsidised essentially everywhere in a way that is likely to increase over time rather than decreasing.

Will the rise of AI reduce opportunities for creatives? Almost certainly, but unlike essentially all other industries, it won't be wiped out by the rise of automation because humans won't stop liking things that are created by humans. As in music, there will be a shift to performance where customers / clients are engaged in the creative process. In many ways, it will be a return to something like the golden age of portraiture as people pay for engagement.

There are huge opportunities for creatives in the age of AI to create new art forms, created in new ways for new kinds of consumer. Creatives can choose to engage with that or to throw sabots. As London's liverymen show, guilds cannot stop the tide, the opportunity is to become something new that floats on the rising waters.