Ask HN: How to add value to newly launched product? | Hacker News Reader

Ask HN: How to add value to newly launched product?

7 pointsfuturegram8 comments

Hi HN,

We are seeing off-the-cuff interest in our new bootstrapped product. We know problem exists because we face it. We also know our solution is better because we have data around how fast our model runs and how quickly it processes data.

However, when Ireached out to potential customers I get lackluster response. We did convert at least two people into paid customers. For others though, we have not heard back.

I don't know whether this is symptom of solving for a small feature or market is just rough.

How can I communicate and add value to the product when it seems like a small feature but in reality it is a hard problem?

View on HN

I think this is too vague for anyone to help you. Maybe post more specific details about what the problem is.

a link to the project could also solicit feedback

Maybe I can give you something from my experience. Basically, I focused on getting to know my clients better before proposing the product to them, and then in a clear and concise way, I explained to them how my product would add long-term value, scalability, and how it would address the changing needs of their companies.

> it seems like a small feature but in reality it is a hard problem?

If you have to convince your customers that they have a problem, you have already lost.

> We know problem exists because we face it.

A dangerous assumption that has led to many failed startups.

> However, when Ireached out to potential customers I get lackluster response

Make sure to verify that the problem exists and that people are spending money to fix it.

Don’t waste time trying to build something that “someone somewhere” may want.

>We also know our solution is better because we have data around how fast our model runs and how quickly it processes data.

Do your target customers care about these engineering performance targets?

> How can I communicate and add value to the product

Why “add value”, instead try removing extraneous features and figure out what the core of your offer is, and focus on doing that right. In other words , cut the fat out.

The market isn't rough, it never been easier to sell software. What's rough is the tech job market which isn't related to the users spending.

A fun, new app to help you engage more with friends and family, yet maintain your secrets?

Reply on news.ycombinator.com