I think the 90's Antitrust battle was long and painful for everyone, and the hope was that the lessons from the fallout of it from it would carry forward in OS design.

But the staff has turned over and nobody remembers it anymore, so here we go again. (see also: The rise of Fascism worldwide as WW2 veterans die off)

That said, a Web Browser was/is a disproportionately significant application for the OS, where preferential defaults and bundling raise anti-trust concerns. Not so with a cloud backup option. TBH, Apple has been/remains equally annoying with iCloud integration/upsells on both OSX and iOS. And nobody cares.