After watching the video, the car-free aspects seem a little disingenuous? It’s an apartment complex with a single large parking lot on one side (rather than with separated units surrounded by parking as in most U.S. apartments).
So tenants can and do have cars, they just can’t drive/park them next to their units. And the apartments are mixed use w/ commercial stores…but that’s not really novel either.
They do get discounts on ride shares, a free e-bike, and do have a walkable complex that’s safer for families and kids so it does seem like improvement overall.