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See also: guitars. People were always willing to pay $$$ for 1950s Gibson Les Pauls, holding them as investments. So someone smart at Gibson realized they could make perfect reproductions of those guitars, and persuade people they should also be held as investments.

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off the original topic, but on topic for this -

Yes! Gibson recognized they were getting cut out of the vintage market and started making not only the reissues (RIs), but also the limited edition copy-of-famous-person's-guitar. What gets me is that Reissues these days are priced so close to vintage instruments. It's so hard to justify the purchase.

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