Not so much the better V12 / hypercars which they do in carefully limited amounts. You have to be previous owner of series of lesser ones. You have to be their customer for quite some time, with flawless trail as a stellar customer. You have to have very good relationship with their company (so like Justin Bieber got his car painted on some color that they didn't approve and Ferrari banned him for life). Unique extremely limited series are all this but 10x or 100x, since all know this is darn good investment right out of gate, if you don't screw up maintenance (and at those price levels nobody sane does that). Those are basically not driven, each km would be ridiculously costly in total costs and depreciation.
You can skip most of this if you buy second hand, for adequate inflated prices. This won't work for Bieber style of situation of course.