The moment you start asking the user to install things, you’ve opened up the possibility for writing a program rather than a shell script. The lifecycle of a piece of software is almost always one of growing responsibility. This cycle is devastating when it happens to shell scripts. What was once a simple script slowly becomes creaking mass of untestable, poorly understood code playing in the traffic of swimming environments (which grep you got, buddy?).
I guess I’m saying that once you open up the possibility of writing a program, you generally take that option and are usually happier for it. In the “write a program” world, ruby is still good, but it becomes a far harder question to answer whether ruby is still the right choice. There are a lot of languages with a lot of features engineers like.