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That shouldn't mean that you lock the feature out for customers that do have someone that can troubleshoot it/get it up and running without help.

Lock support for SSO up behind a paywall, not the actual feature.

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What do you do when the customer locks themselves out? We have a good reputation for support so suddenly throwing up “sorry, no” will tank that.

This still doesn’t override positioning. Companies can make more money by charging more money for it, so they do.

"Your issue is coming from a misconfigured SSO. We disabled SSO on your account, you can login with the standard password reset flow. You can reenable SSO once you have fixed the issue."

And when you have to unlock it for the fifth time? This is looking like a shit product and shit customer support.

The customer misconfigured their SSO 5 separate times? Sounds like you don’t want that kind of customer in the first place to be honest.

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