- Positioning: it’s seen as an enterprise product so attracts enterprise pricing
- Support: it’s genuinely a high touch feature which lots of customers fuck up all the time in the same way and always needs support and engineering help.
Documentation for those issues? We have it, it doesn’t stop the support requests coming in. I was looking at a request this morning where the error message is coming from Azure itself and clearly says “this is not configured correctly.” The request hasn’t even reached our systems yet!
Until SSO is as plug n play for users as Google Sign-in, SSO will continue to attract a high price point. And I’ll continue to push back on attempts internally to democratise it.