The typical response from companies is indeed to hide behind their TOS. You can read the public complaint data:
https://www.consumerfinance.gov/data-research/consumer-compl...
But if they show a pattern of misleading consumers, stealing money and blocking complaints by hiding behind an abusive TOS, eventually if enough people complain that can lead to rulings that they can't get away with that anymore. So it is important to file every complaint.
In an ocean of government dysfunction, the CFPB is quite a beacon of hope. An agency that takes citizen input, listens to it and gathers statistics on abusive trends and eventually, if there is enough evidence, acts on it.